As we’re approaching our 1-year Anniversary as Array (which we undoubtedly will be celebrating here on the site), we’re excited to announce our next WordPress theme, Startup! Startup is the first eCommerce theme in our collection, and it’s powered by a free and powerful plugin called Easy Digital Downloads.
Simply put, Startup along with Easy Digital Downloads (EDD) enables you to sell digital goods on your website. You can sell stock photos, design resources, audio files, ebooks, and more. You can easily manage your product prices, files, details and images. EDD is built and meticulously maintained by Pippin Williamson and his growing team of dedicated developers and contributors. They are constantly making EDD better and releasing new extensions that ultimately make your site even more powerful. Our entire Array site runs on EDD and we couldn’t have the business we do without it.
Turn your website into a full-blown marketplace.
Using the EDD Marketplace Bundle, you can turn Startup into a multi-vendor marketplace, where vendors can submit products for sale on your website. Enable the Commissions extension (included in the Marketplace bundle) to earn a cut of every sale made on your website! We’ve made it super simple to get a minimal, easy-to-manage marketplace up and running.
The Marketplace bundle also allows you to add product reviews, wish lists, recommended products and more. Check out the Startup Marketplace demo to see some of the marketplace features.
Along with the eCommerce features, we’ve also included several beautifully-designed templates to help you create a professional and elegant business or portfolio website. Create a portfolio page, team page, add pricing tables, testimonials, email subscription forms and more. Startup really can be any kind of website you want it to be!
A Partnership with Typekit
We’re also super excited to announce we’ve partnered with Typekit to bring finely-crafted typography the Array theme collection and to your website! If you aren’t familiar with Typekit, it’s a font subscription service that lets you embed eclectic and iconic typography in your website. These aren’t your average fonts, folks, and that’s why you need to buy a subscription to use them.
Let’s be honest, there are some good fonts offered by Google, but many of them lack the polish and consistency of a professionally designed font, and that’s what Typekit is able to provide. They work with leading type foundries to bring eclectic and visually stunning fonts to the web. And we want to see them on your websites!
How does it work? Each Typekit-powered theme will come with a hand-picked font(s) that best match the theme’s design. For example, with Startup, we’ve chosen Proxima Nova for its clean lines and bold, professional appearance. Because Typekit is a subscription service that we provide for you, it requires yearly renewal, just like theme updates and support. We’ll automatically renew your account so your fonts go uninterrupted and you continue to receive support and updates, but you may also opt out at any time. We’ll send you a friendly reminder when you’re close to renewal.
John and I are both excited and honored to add this level of quality typography to our theme collection. Mostly because we’re type nerds, but it also happens to align perfectly with our dedication to continue making honest, finely-crafted products.
So with that, I invite you to check out the Startup and details below and let us know what you think!